END-TO-END INNOVATION MANAGEMENT WITH AI
What did your innovation program deliver this year?With Bayescase, you'll know.
Bayescase turns every idea into a business case and tracks each initiative all the way to results. So you can show what your program delivers, and secure the budget for what comes next.
Book a demoTHE PROBLEM
Most innovation fails in the process.
of German companies introduced no new product or process between 2022 and 2024.
ZEW Innovation Survey 2025
Ideas are rarely the issue. Things break down in three places:
Good ideas get lost.
They stay in people's heads, inboxes and meetings, and never get formally submitted.
Just16
ideas submitted per 100 employees per year
Neckel Benchmark 2025
Initiatives can't be compared.
Every business case is built differently, with its own format and assumptions. That makes sound prioritization almost impossible.
Over60%
of project offices name prioritization as a major challenge
PM Solutions 2025
Value leaks away in delivery.
Once a project is approved, hardly anyone checks whether the business case still holds. Gaps surface when it's too late to act.
Only44%
of the expected value is delivered by large IT projects, on average
McKinsey & Oxford
No one can prove what innovation delivers.So when budgets get tight, it's the first thing to go.
THE SOLUTION
Bayescase takes it from idea to impact.
One connected process that closes all three gaps. Powered by AI and statistics, grounded in solid financial logic.
Good ideas get lost.
Submitting an idea is as easy as a conversation.
No forms, no spreadsheets: an AI interview asks 10 to 15 questions about the idea, no expertise required. Within 30 minutes, you have a complete business case.
Initiatives can't be compared.
Every initiative on the same footing.
Value and risk are calculated the same way for all of them. At a glance, you see which initiatives deserve the budget.
Value leaks away in delivery.
Value that's steered and proven.
The business case becomes KPI targets, and actuals keep the forecast current. In the end, you can prove what each initiative delivered.
HOW IT WORKS
Make the right calls, then deliver on them.
DECIDE
Which ideas deserve funding?
Capture the idea
Ideas come in through a guided AI interview or a simple upload: 10 to 15 questions, no expertise needed. The AI pulls everything the business case needs from call notes, emails or workshop results.
Build the business case
A complete business case with NPV, IRR, ROI and payback is built automatically, in under 30 minutes.
Missing data doesn't make the result wrong, just less certain, shown as a range. Bayescase highlights the assumptions that really matter.
Compare & decide
All initiatives sit in one portfolio on the same financial basis, ranked by value and risk.
Management decides on each one: fund, refine or defer. Every decision is on record.
DELIVER
Are initiatives delivering on their promise?
Set targets
For every financial goal, Bayescase shows how likely you are to hit it, so a stretch target becomes a conscious choice.
From there, it derives measurable KPI targets, each tied directly to value.
Steer
Actuals update the forecast automatically. You see early on whether the target is still within reach and which lever does the most to close the gap.
The next step is clear: stay the course, adjust, or rethink the investment.
Prove the impact
At the end, you know what each initiative actually delivered: benefits minus all costs, measured against the target.
Add it up across all initiatives and you have the ROI of your entire innovation program, and the case for next year's budget.
One tool instead of five.
Bayescase covers the entire innovation process, from first idea to proven value. Today, that typically takes five tools, each covering one piece.
FAQ
Innovation management FAQ
Bayescase is innovation management software built on AI and statistics. It covers the entire innovation process: capturing ideas, evaluating them as business cases, prioritizing the portfolio, deriving KPI targets, steering delivery with a forecast and proving the impact at the end.
For mid-sized and large companies that want to make innovation plannable and measurable. Typical users are innovation managers who need to prioritize their portfolio and prove its value, and leadership teams that want to evaluate and implement ideas from across the company without a dedicated innovation department.
With a business case that accounts for uncertainty. Bayescase evaluates every innovation project with NPV, IRR, ROI and payback period, expressed as a range rather than a single number. That makes even early-stage ideas reliably assessable, and every validated assumption narrows the range.
With ranges instead of point estimates. Bayescase runs a Monte Carlo simulation over the assumption ranges to show how likely each outcome is. Missing data doesn't make the result wrong, just less certain. Bayescase also shows which assumptions move the result the most.
By capturing the idea. In Bayescase, an AI interview guides you through 10 to 15 business questions, or the AI extracts the required inputs from meeting notes, emails or workshop results. The calculation itself is statistics. The result is a complete business case in under 30 minutes, even without prior experience.
By putting every initiative on the same calculation basis. In Bayescase, every business case follows the same logic, and the portfolio ranks initiatives by value and risk. Leadership decides per initiative: fund, refine or defer. Every decision is documented and can be justified to management and finance.
By the value actually delivered compared with the target. Bayescase derives measurable KPI targets from every business case, updates the forecast with actuals and reports the benefit net of all costs at the end. Summed across all initiatives, that is the ROI of the entire innovation program.
With a forecast rather than a plain plan-vs-actual comparison. In Bayescase, actuals update the forecast automatically. It shows how likely the target still is and which lever closes a gap the most. That makes it clear early whether to continue, adjust course or re-evaluate.
Yes. Especially in mid-sized companies, a simple, structured process is enough: ideas come into Bayescase through a guided interview or upload, a business case is built from them, and leadership decides on a shared basis. No big apparatus required.
Idea management tools collect ideas and usually rate them with points or votes. Bayescase calculates value and risk for every idea and follows it all the way through: KPI targets, actuals, forecast and proven value.
In Excel, everyone builds their own business case with their own format and assumptions. PPM tools manage projects, schedules and resources. Bayescase calculates every initiative with the same logic for value and risk and connects evaluation, decision and steering in one end-to-end process.
No. The guided interview only asks everyday business questions. The math runs in the background.
Yes. Bayescase offers an API for any system with an interface, such as SAP. Results can be exported to Excel, PowerPoint and PDF, for example for board decks.
Alexander Gutzler (formerly Danaher) and Lukas Mayer (formerly Celonis). Bayescase combines hands-on experience from innovation projects at Fortune 500 companies with modern statistics and AI. Built and hosted in Germany.
30-MINUTE DEMO
Get more value from every idea.
Bring one of your own ideas, and we'll show you how it becomes a business case with measurable targets.